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Push Mobile Media: Official Blog - Made in America

By Push Mobile Media 14 Dec, 2016
MOBILE AUDIENCE  - Every digital asset today needs to consider the complete audience, the entire ocean of users that are looking for your company, brand story, products and services, news worthy articles and connections. Google is making the tools possible, at a very good price :), to test every digital landing page, web site, mobile site , basically everything we do today on the web has a need for this workflow process.

By Push Mobile Media 14 Dec, 2016

Facebook Advertising Channel - ARE YOU KIDDING ME?

 

Small businesses need an option to Google Adwords, a more affordable advertising channel is possible within the Facebook customer base.

 

Facebook is a social rocket, a giant marketplace for any brand looking for the dedicated 1.79 Billion Global Daily Users , 1.09 billion mobile users daily in September 2016, 84.9% of this growth is outside of the USA. However, 16% of those numbers are USA-based users.

 

When you think of Google you think of words like search and lists of search results. When you think of Facebook you think of connected people. Large groups of connected people.Facebook has a large daily user population that use Facebook to communicate within their friend and family base and now businesses are dialing into this network.

 

Facebook allows marketers to really target the specific audience, location, gender and personal interests. This really helps identify, in a smart way, where your budgets and marketing messages show up and to what audience. How about those who are all connected to your company or press the famous <LIKE> button!

 

Once you have defined the audience target you need to decide where your marketing advertising messages will show up with in the FB pages. This is a big consideration to make if you get it wrong your results will have you pulling back the wallet strings.

 

Facebook Newsfeeds – These are the embedded ads in the mainstream front pages of Facebook. Its what you scroll down through to see what happening in your personal friends and family Facebook connected world. Yes you have already seen the ads they are there.

Right-side Column Ads – The smaller ads show up on the right side of the of the center aisle, news feeds. Small square boxes with light weight descriptors designed to have advertisers buying competitive positions, views, clicks and the targeted audience responding in large numbers.

 

These Facebook ads have been designed by a diverse amount of people and the results can also be just as diverse for each company. A great amount of attention is given to both the IMAGE posted and the COPY or messaging that is readable, enticing and motivates the user to take the next step of engagement.

To get this process right here are a few ideas that we use to research, prepare, write, test and post, then switch the posting for a different audience. Take a look at what we have learned and see if this makes sense for what you are trying to accomplish.

Images - To get noticed think about visual “SHOCK MEDIA” and how effective hand selected, targeted images motivate you, on your personal selections of advertisements. You know you want to click the image. The images are a very important element of user engagement so you need a really great source for images or a great eye to go get the images (and budget!)

 

·    Take extra time to find two or three images that will work for your ad.

·    After you have selected the images, write a caption that fits your marketing message. Make sure to include the essentials of ad writing so that it makes sense to the user, creates an interest, urgency and action.

·    Share your three designs with, as many people as you can, trusted people who make you think objectively.

·    Unlike your global website – write your ads as if you are focused on one person at a time, your best customer or even friend. Be enthusiastic about your text. People like it!

·    Video is a very effect way to gather interest of thousands. More later.

 

 

Ad Layout – The main idea of the Facebook ad is to be seen and to be clicked. There is nothing more important to a marketer than to successfully place an ad that attracts viewers in to engage the “Click”. The image at this point is 90% of the eye traffic. If you have the right picture they will actually read your title description.

 

Image – It’s a visual experience. The picture will not capture everyone across the board, however it needs to capture the interest of your specific audience, your target. Stimulate the senses with images so clear you can smell and taste the food, fabrics so close you can feel the softness or texture, style so real that your want to see more fashions, you want to learn more. This is a one sec glance effect, a scan, colors and detail that intrigue a second glance – easy to identify with your message that surrounds the image, your brand, your product or service. The image is the most important to a visual visitor. Pinterst has a lot to share on this subject.  People like people.

Important Note : in 2015 Facebook launched a process that reviews your overall relevance which is made up of your ad image, copy and landing page for audience relevance. You want to pay special attention to the quality in all three areas. You need a high relevance score to compete.

 

Title Text – This is the first text they will read. This is a high value statement to your audience. It has to be interesting, trusting, and well written in a short form. Take the time to wordsmith your message in a tasteful easy to read format.

Something like – Jasper’s Market

This ad is used by Facebook in their guides for ad design and deployment.

 

Take a look at the [LEARN MORE] button in the ad above. The offer is simple, if you like this dessert recipe you will be interested in others as well. ONE FOCUS,  one engagement.  If you have too much going on the viewer will leave the site, they want decisions handed to them, they don’t want to feel effort to find anything.

 

Plan your engagement and Call-to-Action with great interest in the customer experience and the end result for a win–win.

 

David Clemons

CEO PushMobileMedia.com

 


By Push Mobile Media 13 Dec, 2016

How Does Video Drive Traffic , Increase Ad Performance, Better Customer Engagements, Grow Customers Satisfaction and Expectation ?

 

Today , right now, your customers are using their mobile device over 50% of the time to see your business online. Searching, shopping, buying, setting appointments or reservations, addresses , phone numbers, coupons, specials as well as your video content.

Content is king and video is the #1 proven channel that the majority human beans favor on every continent and in your home town, local zip code.

Most of your customers remain connected if you share video with them regarding your business, offerings, staff, customer satisfaction and reviews. If you don’t have video engagements you stand to lose 25% of your online visiting customers. They simply like video.

Video marketing is about driving your business with interesting and relevant content, not just Adwords. Both work well together and should provide an uptick in clicks and engagements.  

 

Stats Worth Reading

 

-      Forrester reported a 200%+ growth in click through when video is used.

 

-      Aberdeen, a research firm, reported a 41% increase in traffic when video is used. Additionally video is 53 times more likely to be pushed to the first page of Google search results than text. – Aberdeen

 

-      Video is the preferred method of learning about everything! Your customers are 4 times more interested in video than reading your blogs. Video is #1 – Wistia.

 

-      Video traffic is growing at 26% per year since 2015. – Cisco

 

-      Mobile video traffic exceeds 50% of the total mobile traffic as of 2014. That’s a 69% increase in one year.

-      Go Mobi

 

-      45% of all App Traffic is video.

 

-      You Tube accounts for more than 40-60% of all video traffic daily.  

 

Summary - If you use video in your web pages, product offerings, landing pages, you will see a uptick in customer interest and loyalty.  Make your videos personal, make them with the idea each person who is watching is special and their time is valued, so make it real, make it less formal, make it funny or sad, but allow people to get to know you and your company and how you do what you do. Its OK many will find it rewarding to watch you and your team and the stories that follow. 

There are many good online pointers listed in GOOGLE for production and professional look and feel. But even your IPhone video will work if you follow a few smart ideas. . 


Video works. Video is 10,000 words spoken in the video rather than 1000 written words. Readers around the globe prefer video. Go on ...turn on the switch, stop worrying about things, your audience might surprise you with a very large increase in visits, views, engagements, likes , reviews and purchases. That sounds really nice ! 


David Clemons 

CEO Push Mobile Media 

 

 

 

 

By Push Mobile Media 13 Dec, 2016

The Best Channel for Small Business Marketing

 

What if your company could jump in front of the competition in your local markets for as little as $10.00 a day with 40,000 impressions? Would that make a difference to your business?

First, you need to have everything in place regarding your digital footprint; I.E., the right landing page, the perfect messaging, the attractive offers and data capture process within your web site and mobile sites.

 

Now the marketing magic takes place.

Facebook has emerged  as the proven winner regarding possible low cost, effective, measurable marketing channels. Yes, Facebook.

For $10.00 a day you can target your audience right down to a zip code and other very interesting sets of criteria. Facebook seems to do it differently than Google and is making a significant impact for small businesses.

 

The magic sauce is not as complex as it might sound in factits simple as long as you follow the basic steps.

 

Digital footprint – Web site , mobile sites and micro sites / landing pages all working in sync. This means when your web sites are connected all of your most important data is focused on your intelligent database and customer profiles.

The web pages must have relevance and must be focused with the right mix of text, video, and high value engagements.  If your trying to collect data, make sure your collection process is simple. Simplify the process for your users, make it easy to add the data and submit and measure your “Thank You!” pages.

 

Landing Page + Core www.Yoursite.com + Data Collection + Automation

 

 

Facebook Ad

The marketing beauty of the FB ad is the fantastic categories and geo space selections available for targeting.

 

1.         Geography

2.         Language

3.         Age

4.         Gender

5.         Workplace

6.         College

7.         Interests (including job titles)

8.         Categories

9.         Your own email lists

10.     Relationship status

11.     Education level

12.     College major

  

Facebook offers the most affordable marketing channel of all. This beats Print, Radio, Cable TV, Google Adwords. At around $.25 cent per lead/impression its time to have your marketing team work up a game plan and start using FB for lead acquisition.  

David Clemons 

CEO Push Mobile Media 

By Push Mobile Media 09 Dec, 2016

Marketing Automation – What is it and why is it important?

 

Email marketing used to be a daunting task for every business or marketing entity. Each and every email has been managed with the goal of personalization with great care so that the customer engages. The issue with this type of email marketing is the time it takes to personalize all of your customers with messages, offers, specials, events, images, feedback forms etc.

 

With Email marketing automation, it’s now a process to get the accurate data into to your client database and automate the email messaging and the frequency of the messages sent. Automation is a software-based, step-by-step process, with logic and preplanned actionable experiences, content and highly valued customer data with contact information and interest.  

 

Our goal as marketers (owners, managers, agencies, content specialists, sales) is to save time and energy required to design quality campaigns , build the preferred delivery channel and nurture quality relationships with our customers and prospective customers. We know that technology is needed, like email and SMS Text Messaging and mail drops, with every consideration possible to offer a real and valued experience and engagement by the customer.

 

Choose Channel – Design Campaign – Build Messaging – Determine Logic ( A/B) Measure Results – Repeat.

 

SEO and SEM is needed in every step. We look at the value of each key word used within the message, each back-link, title, sub title, image and descriptions.

 

In a Perfect World

The ideal marketing automation solution provides an intuitive experience for the marketer.  Using live online help, real call-in support and a FAQ that is specific to the task. Visual step-by-step and use of video is key. The live component is generally considered high value when needed. Marketing automation is about data, big data, everything that can be attached to a client profile. That collected data then bolts on to the system that automates predetermined marketing events like data forms, download custom info-graphics, PDF reports, invites to events with information, coupons etc.

 

Since most software is utilized in an 80/20 % basis ( only 20% of the feature set is used)  that most customers who adopt new technology platforms need on going training and support.

 David Clemons CEO Push Mobile Media 

By David Clemons 29 Nov, 2016

The Best Way to Get Hired at a Creative Agency  - Build Your Own.

 

Jumping into a career is both exciting and painful for anyone who needs a job. Receiving rejections from potential employers who collect hundreds of resumes for every job opening is a reality. 

Being an intern is OK. This is highly regarded as a great way to get your experience. We suggest opening your checking account and looking at the monthly income paid to you. If this is depressing, its up to you to make it better. Pay your dues with years of service and settle for the corporate climbing of a short ladder.

This is a rather harsh view on the prospects of employment opportunities. There is a better way.

 

Today, business leaders across America and the globe, need help using technology to compete within their local markets. The real opportunity is to be local, meet business owners and managers and provide your design and marketing solutions.

Design, market automation, mobile marketing, customer data, Google Adwords, SEO/SEM, analytics and the list goes on and on.

 

Use your current knowledge and learning skills and build your own company, your own creative brand and your own success story.  Serious? Yes.

 

Your chances to experience success with your raw ability, creative services, your technology offerings should not be under estimated within your local market. The key is people contact and ability to show that what you do is valued by the very customers your service.

 

So do you have what it takes?

I’m going to offer a few things you might want to consider before you jump in.

 

1.)Intelligence – You have to be ready to learn and apply. You need to “DO” everything you are learning in real time. This means – if you learn something immediately put it to use and remember what you have learned. You need to be able to learn and recall as there are many layers.

 

2.)Process – Workflow – Technology Platforms – To make this happen in a fluid way, you need access to a lot of technology and the knowledge of how to build a client flow.  The technology and process has to work and it has to be connected, integrated seamlessly.

  

3.)You have to build a client base – So lets get this right. Learning technology is only part of the system and you have to be able to motivate your clients to trust you , that you know how to strap a design and marketing solution onto their company brand story. Wow!

 

4.)Be ready to have others join your team – others will see your enthusiasm and they will also want to help you with your mission. Each person that comes in will need training and access as well as a chance to “DO” . It’s a big component of success. Each team member will lean towards an area of specialization over time, just give them some fertile soil.

 

5.)Look to your industry for the insiders look. Learn the talk, walk the walk, “DO” what is needed. Jump on opportunities to help companies, even if your not quite there yet. What you learn will be valuable to everyone. Learn what works and what can be done better. At first you will not bill every client – but when you finally get it right, you can prove your system is working, the customers will be glad to work with you and keep you as a provider. You win


6.)Build your first 30 clients then 100, then scale based on business niche.

 

Push Mobile Media™  is an All-In-One Design and Marketing platform for the small local business and the growing multi-market business. We have the proven workflows and technology base that you too can be part of. Join our team of OnlineExperts® Certified to “DO” more.

David Clemons 
CEO 
Push Mobile Media
By Push Mobile Media 16 Nov, 2016

<PUSH> Lessons from your competitors – Right, Wrong and Somewhere Between

 

We have spoken to companies who simply want a beautiful web site and who think that this is all that is needed to compete in a very competitive industry and zip code.  We already know the results and outcomes of a freshly launched website that has zero marketing attached.

 

The facts speak out brightly, like a trumpet.

 

A complete online digital marketing strategy includes:

 

·    Landing pages that drive a laser focused message

·    Sticky content that users want and are searching for online

·    Forms that collect user data and deliver extreme high value to the user

·    Video that is targeted and relevant – using short clips

·    Ad campaigns that follow an A/B switch testing mentality

·    Email and SMS Automation that follows up with the customer based on preplanned actions, deliveries, invites etc.

·    Social Accuracy of business information

·    Frequency of Blog entries and fresh content

·    Allow customers to review your service and proactively manage each public review

·    Know your numbers by paying attention to what is working and what is not weekly, if not daily.

 

This is a condensed list above, however, the difference between success and failure is between what you are willing to do, just get by with and or not engaging in at all.

 

There is no real secret to uncover here, digital presence and digital branding is a series of small steps that add up to a larger score. You need all of these so it’s a great time to learn about each item and adopt it as a successful playbook, a game plan, a track to run on.

 

Push Mobile Media is a all-in-one design and marketing platform that includes all of the items above and many more. We are the next big business utility , an affordable design and marketing solution for the small business owners and managers.


David Clemons 

 

By Push Mobile Media 15 Nov, 2016

<PUSH> When we first started our journey ….


The real passion for each of use was about creating something amazing, something needed, something affordable and manageable. For those of us who were driving the vision forward everyday, it was exciting to choose partners based on our platform criteria. Working with tested and not so tested partner code and platforms, after almost 6 months we came up with a solid plan of integration of each of the major services that we needed.


Responsive web site and responsive Mobile site builder

Customer Management System with attached Email and SMS notification system

App builder

Reputation Management

Social Deployment Manager

Adword management software

SEO mangement software

Hosting provider

Live Chat system

Support Ticket system

OnlineExpert - Certified Support for all areas

Analytics Reporting on everything


Our technology plan has continued to be a simple focus - wire all of this together under one dashboard with a single-sign-on (SSO), make it work so that our tasks and the customers shared responsibilities becomes easier to manage, be notified and plan ahead.


We will always be advancing the platform as we move forward.


Today we are one day closer to the ultimate  platform that makes sense - if built correctly the market will respond favorable. The partners we have selected have already proven that their single component is valued by tens of thousands or millions in some cases. We have selected the best of the best of the proven platforms that allow for integration and SSO - private labeling and reporting.


We are on the right track to prove that every small business needs to have our solution. Its proven, affordable and very effective.  


David Clemons 

By Push Mobile Media 15 Nov, 2016

Its Pays to Pay Attention to Your Business Reputation

 

Managing a business reputation can be challenging work. It all depends on first how you set up your consumer interface or reporting inside of your accounts. If you set up an account at YELP, for instance , you lose some control over the customer rating process. Bad experiences for any reason go right to the top and are tough to manage afterwards.


Your customers are looking on the internet to determine what type of a company you are currently and what is the over all impression of customer who have done business.


The good rap and the bad rap are there forever so you need to manage your reputation.


Today - thanks to technology, we can help you manage your reputation. Our team of OnlineExperts(R) are trained and ready to manage and monitor your brand reputation and prevent the “bad rap” before it goes public. Our system allows you to intervene with a disgruntled customer and determine to to improve their experience and opinion of your business.


So what exactly should you plan for to get your online reputation in good form?


  1. Don’t be to eager about launching a YELP plan without a plan first
  2. Don’t set up an Angies List until you understand how and when people review your company
  3. How do you educate your customers to provide a 5 Start rating ? Thats all about understanding Google + and FaceBook and Bing
  4. Talk to the Professionals ( HERE) to answer questions before its a big issue and a bad rap.

Start at the beginning of the relationship with your customer. Explain to them your reputation as a company is a mission with every person in your company. That the customers needs are met based on reasonable goals and conditions upfront. Take every customer as a nurtured relationship of trust and you will find that the trust goes both ways. If you expect to receive a 5-Star review - then deliver a high end experience and follow it up with a better more valuable experience each time. 

Hope these simple ideas are clear and helpful!


David Clemons 

By David Clemons 02 Nov, 2016
How does a business owner afford all of the technology and personnel needed to keep up on the company's marketing, web properties, customers  who are online shopping and using their mobile device for information? We find the majority of businesses owners and managers can not keep up with their business focus so the web and web marketing and customer nurturing suffers.

Sound familiar? Your not alone. 

If your a company manager or manager or even someone who is responsible for the web, mobile , email , SMS, DB , coupons, campaigns, sales, lead management, social channels - whew! Its a full time job. You can't take your eyes off this for a day with out the industry changing directions on your digital presence and marketing strategy. 

<Look at the graphic above >  Its pretty straight forward, really - its not mumbo-jumbo. 
 Its the basis of having a healthy digital footprint for your business and knowing what items are essential. I just realized in building this flow chart their are a few key ingredients we did not place in graphic - so if you are reading this, you will hopefully find this helpful. The missing pieces in the graphic above are highlighted in bold text. 

The top green boxes are showing the digital properties that you need to have working for your business 24/7. Web sites, mobile sites and landing pages that are very specific to something you want the customer to do - an actionable item. There are many good guides to building landing pages.  When landing pages are built correctly they have a certain stickiness and higher value to the customer and the customer is willing to sign up for or to be invited to, or to download an e-book for example. 

The middle of the graphic is a central hub where each of your digital elements point to -  every form filled out by a client, something of value,  in exchange they provide their information. The information is held into the customer management system or CRM. The CRM now can help the business owner and managers can automate predetermined actions  which communicate to the customers. 

Automation is becoming the buzz word in marketing
and the business owners and managers need to have an understanding of why this might be important to your business. In a few words ; SPEED , WORKFLOW and COST.  

Automation saves time as many of the steps you would do manually are now timed to trigger automatically. The triggers are based on what the customer is requesting and in many cases needing a small nudge to get to the next stage of the relationship. This nudging is called nurturing . 

Local Lists that are free and paid for are necessary for the small business to be found on searches.
There are 100's of local listings but the 80 -20 rule applies here.  We really thinkGoogle, Bing, Facebook, Yelp, Angie's List and a few others make up over 85%-90% of the  total exposure your brand needs.  

Customer Reviews
are the social side of how customers deal with businesses. Customers rate the business, create comments about businesses both good and bad. We know the over 90% of the customer look at reviews and make buying decisions and loyalty decisions based on how they are influenced by reviews - what other people think of the business. Reputation Management is the process of managing the flow of customer reviews into the search engines.  We believe that if a company manages their online reviews correctly, customers will be motivated to bring their business in the door or shop on line with these highly rated companies. 

Today its more than a web site that sits unchanged. Marketing needs  the right message that customers identify with and a small spoon to sip from. Its a blend of balanced and meaningful design and customer interactions within the website or mobile sites. When customers see what they like, they ask for it, they want it , they will be loyal to it. If your company has the needed solution at a price that makes sense, its a win - win for the marketer and the client. 

Technology is suppose to be easier today and it is. The visual map we provided above is not 100% complete but it does reflect the amount of attention any company's brand and services require to be competitive and exposed to customers. 










More Posts

Recent Posts

Push Mobile Media: Official Blog - Made in America

By Push Mobile Media 14 Dec, 2016
MOBILE AUDIENCE  - Every digital asset today needs to consider the complete audience, the entire ocean of users that are looking for your company, brand story, products and services, news worthy articles and connections. Google is making the tools possible, at a very good price :), to test every digital landing page, web site, mobile site , basically everything we do today on the web has a need for this workflow process.

By Push Mobile Media 14 Dec, 2016

Facebook Advertising Channel - ARE YOU KIDDING ME?

 

Small businesses need an option to Google Adwords, a more affordable advertising channel is possible within the Facebook customer base.

 

Facebook is a social rocket, a giant marketplace for any brand looking for the dedicated 1.79 Billion Global Daily Users , 1.09 billion mobile users daily in September 2016, 84.9% of this growth is outside of the USA. However, 16% of those numbers are USA-based users.

 

When you think of Google you think of words like search and lists of search results. When you think of Facebook you think of connected people. Large groups of connected people.Facebook has a large daily user population that use Facebook to communicate within their friend and family base and now businesses are dialing into this network.

 

Facebook allows marketers to really target the specific audience, location, gender and personal interests. This really helps identify, in a smart way, where your budgets and marketing messages show up and to what audience. How about those who are all connected to your company or press the famous <LIKE> button!

 

Once you have defined the audience target you need to decide where your marketing advertising messages will show up with in the FB pages. This is a big consideration to make if you get it wrong your results will have you pulling back the wallet strings.

 

Facebook Newsfeeds – These are the embedded ads in the mainstream front pages of Facebook. Its what you scroll down through to see what happening in your personal friends and family Facebook connected world. Yes you have already seen the ads they are there.

Right-side Column Ads – The smaller ads show up on the right side of the of the center aisle, news feeds. Small square boxes with light weight descriptors designed to have advertisers buying competitive positions, views, clicks and the targeted audience responding in large numbers.

 

These Facebook ads have been designed by a diverse amount of people and the results can also be just as diverse for each company. A great amount of attention is given to both the IMAGE posted and the COPY or messaging that is readable, enticing and motivates the user to take the next step of engagement.

To get this process right here are a few ideas that we use to research, prepare, write, test and post, then switch the posting for a different audience. Take a look at what we have learned and see if this makes sense for what you are trying to accomplish.

Images - To get noticed think about visual “SHOCK MEDIA” and how effective hand selected, targeted images motivate you, on your personal selections of advertisements. You know you want to click the image. The images are a very important element of user engagement so you need a really great source for images or a great eye to go get the images (and budget!)

 

·    Take extra time to find two or three images that will work for your ad.

·    After you have selected the images, write a caption that fits your marketing message. Make sure to include the essentials of ad writing so that it makes sense to the user, creates an interest, urgency and action.

·    Share your three designs with, as many people as you can, trusted people who make you think objectively.

·    Unlike your global website – write your ads as if you are focused on one person at a time, your best customer or even friend. Be enthusiastic about your text. People like it!

·    Video is a very effect way to gather interest of thousands. More later.

 

 

Ad Layout – The main idea of the Facebook ad is to be seen and to be clicked. There is nothing more important to a marketer than to successfully place an ad that attracts viewers in to engage the “Click”. The image at this point is 90% of the eye traffic. If you have the right picture they will actually read your title description.

 

Image – It’s a visual experience. The picture will not capture everyone across the board, however it needs to capture the interest of your specific audience, your target. Stimulate the senses with images so clear you can smell and taste the food, fabrics so close you can feel the softness or texture, style so real that your want to see more fashions, you want to learn more. This is a one sec glance effect, a scan, colors and detail that intrigue a second glance – easy to identify with your message that surrounds the image, your brand, your product or service. The image is the most important to a visual visitor. Pinterst has a lot to share on this subject.  People like people.

Important Note : in 2015 Facebook launched a process that reviews your overall relevance which is made up of your ad image, copy and landing page for audience relevance. You want to pay special attention to the quality in all three areas. You need a high relevance score to compete.

 

Title Text – This is the first text they will read. This is a high value statement to your audience. It has to be interesting, trusting, and well written in a short form. Take the time to wordsmith your message in a tasteful easy to read format.

Something like – Jasper’s Market

This ad is used by Facebook in their guides for ad design and deployment.

 

Take a look at the [LEARN MORE] button in the ad above. The offer is simple, if you like this dessert recipe you will be interested in others as well. ONE FOCUS,  one engagement.  If you have too much going on the viewer will leave the site, they want decisions handed to them, they don’t want to feel effort to find anything.

 

Plan your engagement and Call-to-Action with great interest in the customer experience and the end result for a win–win.

 

David Clemons

CEO PushMobileMedia.com

 


By Push Mobile Media 13 Dec, 2016

How Does Video Drive Traffic , Increase Ad Performance, Better Customer Engagements, Grow Customers Satisfaction and Expectation ?

 

Today , right now, your customers are using their mobile device over 50% of the time to see your business online. Searching, shopping, buying, setting appointments or reservations, addresses , phone numbers, coupons, specials as well as your video content.

Content is king and video is the #1 proven channel that the majority human beans favor on every continent and in your home town, local zip code.

Most of your customers remain connected if you share video with them regarding your business, offerings, staff, customer satisfaction and reviews. If you don’t have video engagements you stand to lose 25% of your online visiting customers. They simply like video.

Video marketing is about driving your business with interesting and relevant content, not just Adwords. Both work well together and should provide an uptick in clicks and engagements.  

 

Stats Worth Reading

 

-      Forrester reported a 200%+ growth in click through when video is used.

 

-      Aberdeen, a research firm, reported a 41% increase in traffic when video is used. Additionally video is 53 times more likely to be pushed to the first page of Google search results than text. – Aberdeen

 

-      Video is the preferred method of learning about everything! Your customers are 4 times more interested in video than reading your blogs. Video is #1 – Wistia.

 

-      Video traffic is growing at 26% per year since 2015. – Cisco

 

-      Mobile video traffic exceeds 50% of the total mobile traffic as of 2014. That’s a 69% increase in one year.

-      Go Mobi

 

-      45% of all App Traffic is video.

 

-      You Tube accounts for more than 40-60% of all video traffic daily.  

 

Summary - If you use video in your web pages, product offerings, landing pages, you will see a uptick in customer interest and loyalty.  Make your videos personal, make them with the idea each person who is watching is special and their time is valued, so make it real, make it less formal, make it funny or sad, but allow people to get to know you and your company and how you do what you do. Its OK many will find it rewarding to watch you and your team and the stories that follow. 

There are many good online pointers listed in GOOGLE for production and professional look and feel. But even your IPhone video will work if you follow a few smart ideas. . 


Video works. Video is 10,000 words spoken in the video rather than 1000 written words. Readers around the globe prefer video. Go on ...turn on the switch, stop worrying about things, your audience might surprise you with a very large increase in visits, views, engagements, likes , reviews and purchases. That sounds really nice ! 


David Clemons 

CEO Push Mobile Media 

 

 

 

 

By Push Mobile Media 13 Dec, 2016

The Best Channel for Small Business Marketing

 

What if your company could jump in front of the competition in your local markets for as little as $10.00 a day with 40,000 impressions? Would that make a difference to your business?

First, you need to have everything in place regarding your digital footprint; I.E., the right landing page, the perfect messaging, the attractive offers and data capture process within your web site and mobile sites.

 

Now the marketing magic takes place.

Facebook has emerged  as the proven winner regarding possible low cost, effective, measurable marketing channels. Yes, Facebook.

For $10.00 a day you can target your audience right down to a zip code and other very interesting sets of criteria. Facebook seems to do it differently than Google and is making a significant impact for small businesses.

 

The magic sauce is not as complex as it might sound in factits simple as long as you follow the basic steps.

 

Digital footprint – Web site , mobile sites and micro sites / landing pages all working in sync. This means when your web sites are connected all of your most important data is focused on your intelligent database and customer profiles.

The web pages must have relevance and must be focused with the right mix of text, video, and high value engagements.  If your trying to collect data, make sure your collection process is simple. Simplify the process for your users, make it easy to add the data and submit and measure your “Thank You!” pages.

 

Landing Page + Core www.Yoursite.com + Data Collection + Automation

 

 

Facebook Ad

The marketing beauty of the FB ad is the fantastic categories and geo space selections available for targeting.

 

1.         Geography

2.         Language

3.         Age

4.         Gender

5.         Workplace

6.         College

7.         Interests (including job titles)

8.         Categories

9.         Your own email lists

10.     Relationship status

11.     Education level

12.     College major

  

Facebook offers the most affordable marketing channel of all. This beats Print, Radio, Cable TV, Google Adwords. At around $.25 cent per lead/impression its time to have your marketing team work up a game plan and start using FB for lead acquisition.  

David Clemons 

CEO Push Mobile Media 

By Push Mobile Media 09 Dec, 2016

Marketing Automation – What is it and why is it important?

 

Email marketing used to be a daunting task for every business or marketing entity. Each and every email has been managed with the goal of personalization with great care so that the customer engages. The issue with this type of email marketing is the time it takes to personalize all of your customers with messages, offers, specials, events, images, feedback forms etc.

 

With Email marketing automation, it’s now a process to get the accurate data into to your client database and automate the email messaging and the frequency of the messages sent. Automation is a software-based, step-by-step process, with logic and preplanned actionable experiences, content and highly valued customer data with contact information and interest.  

 

Our goal as marketers (owners, managers, agencies, content specialists, sales) is to save time and energy required to design quality campaigns , build the preferred delivery channel and nurture quality relationships with our customers and prospective customers. We know that technology is needed, like email and SMS Text Messaging and mail drops, with every consideration possible to offer a real and valued experience and engagement by the customer.

 

Choose Channel – Design Campaign – Build Messaging – Determine Logic ( A/B) Measure Results – Repeat.

 

SEO and SEM is needed in every step. We look at the value of each key word used within the message, each back-link, title, sub title, image and descriptions.

 

In a Perfect World

The ideal marketing automation solution provides an intuitive experience for the marketer.  Using live online help, real call-in support and a FAQ that is specific to the task. Visual step-by-step and use of video is key. The live component is generally considered high value when needed. Marketing automation is about data, big data, everything that can be attached to a client profile. That collected data then bolts on to the system that automates predetermined marketing events like data forms, download custom info-graphics, PDF reports, invites to events with information, coupons etc.

 

Since most software is utilized in an 80/20 % basis ( only 20% of the feature set is used)  that most customers who adopt new technology platforms need on going training and support.

 David Clemons CEO Push Mobile Media 

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