The Best Channel for Small Business Marketing
What if your company could jump in front of the competition in your local markets for as little as $10.00 a day with 40,000 impressions? Would that make a difference to your business?
First, you need to have everything in place regarding your digital footprint; I.E., the right landing page, the perfect messaging, the attractive offers and data capture process within your web site and mobile sites.
Now the marketing magic takes place.
Facebook has emerged as the proven winner regarding possible low cost, effective, measurable marketing channels. Yes, Facebook.
For $10.00 a day you can target your audience right down to a zip code and other very interesting sets of criteria. Facebook seems to do it differently than Google and is making a significant impact for small businesses.
The magic sauce is not as complex as it might sound in factits simple as long as you follow the basic steps.
Digital footprint – Web site , mobile sites and micro sites / landing pages all working in sync. This means when your web sites are connected all of your most important data is focused on your intelligent database and customer profiles.
The web pages must have relevance and must be focused with the right mix of text, video, and high value engagements. If your trying to collect data, make sure your collection process is simple. Simplify the process for your users, make it easy to add the data and submit and measure your “Thank You!” pages.
Landing Page + Core www.Yoursite.com + Data Collection + Automation
Facebook Ad –
The marketing beauty of the FB ad is the fantastic categories and geo space selections available for targeting.
7. Interests (including job titles)
9. Your own email lists
10. Relationship status
11. Education level
12. College major
Facebook offers the most affordable marketing channel of all. This beats Print, Radio, Cable TV, Google Adwords. At around $.25 cent per lead/impression its time to have your marketing team work up a game plan and start using FB for lead acquisition.
CEO Push Mobile Media